In May, the WHO included burnout in its International Classification of Diseases (ICD-11) and immediately the public assumed that burnout would now be considered a medical condition. As the debate grows increasingly contentious, the most recent WHO announcement may have caused more confusion than clarity. The term “burnout” originated in the 1970s, and for the past 50 years, the medical community has argued about how to define it. Leaders take note: It’s now on you to build a burnout strategy. With “burnout” now officially recognized by the World Health Organization (WHO), the responsibility for managing it has shifted away from the individual and towards the organization. But evidence is mounting that applying personal, band-aid solutions to an epic and rapidly evolving workplace phenomenon may be harming, not helping, the battle. We tend to think of burnout as an individual problem, solvable by “learning to say no,” more yoga, better breathing techniques, practicing resilience - the self-help list goes on.
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